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It's true
that quality comes at a price, but when it comes to using
the HKCEC for your event or exhibition, the price of quality
can be a pleasant surprise. That's especially the case with
the HKCEC's decision to once again freeze its hire rates and
service charges for 2004, and to continue its generous package
of discounts and special offers. All standard hire rates will
remain unchanged throughout 2004. In addition, most events
scheduled for the low season months of February, June, July,
August and December will continue to attract a 35% discount
off standard hire rates. Most charges for event equipment
and related services will also remain frozen until the end
of 2004, and some are actually being reduced to bring further
value to patrons. Organisers of larger international exhibitions
can also benefit from some very special deals. New exhibitions
of 3,510m2 or above which commit to the HKCEC for
two or three years can enjoy up to 45% off standard rental
rates. And to encourage our mega-exhibitions to expand even
further, we are offering exhibitions of 29,281m2
and above a 35% discount off the standard exhibition rental
rate for any expanded hall they rent in the next two shows.
It all adds up to good news, and good value, for anyone holding
major exhibitions at the HKCEC.
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 Amongst
the HKCEC's vast range of customers and users are some who merit
extra special attention. These customers are regular users of
HKCEC facilities, who recognise the quality and standards of
service which are our hallmark and come back time and again
to guarantee the best possible environment for their events.
Since 1 July we have been rewarding these VIP clients by enrolling
them in our exclusive 'Chancellor Club', a special status designed
to recognise customer loyalty. With Gold and Platinum categories
on offer, the Chancellor Club brings members a range of exclusive
privileges both within the HKCEC and elsewhere: discounts on
dining within HKCEC restaurants for example, along with free
use of AV equipment, parking discounts, and preferential meeting
room hire rates. Further afield, members can enjoy benefits
such as reductions on food and beverages at major Hong Kong
hotels, and access to an exclusive golfing package at Guangdong's
Palm Island Golf Resort. It's all part of the deal for members
of the Chancellor Club, designed to show in a very practical
way the value we place on their custom. |
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 The
HKCEC is one of Hong Kong's most recognisable landmarks, a stunning
building synonymous with the city itself. Now, on a smaller
scale, we are recreating a piece of classic Hong Kong within
the HKCEC. The new outlet Harbour Kitchen serves all your favourite
local delicacies, including congee, 'milk tea', rice and noodles,
and many other simple and delicious staples of traditional Hong
Kong life. Customers can, for example, choose dishes from the
section of the menu titled 'Hawker food' to experience the genuine
flavours of streetside Hong Kong; or, if they prefer, try something
more sophisticated from the extensive menu. Harbour Kitchen
offers great value and a fast, convenient service. Most importantly,
it also offers the HKCEC's usual stringent catering standards,
which guarantee high quality fresh ingredients, expert cooking,
and attentive service in clean, comfortable and stylish surroundings.
Whether you're just needing a meal on the run, or looking for
a nostalgia trip and a chance to savour the unique flavours
of Hong Kong in a superb environment, the brand new Harbour
Kitchen is the place to turn.
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 A
recent survey on exhibitions in Hong Kong makes for interesting
reading. Conducted by the Hong Kong Exhibition and Convention
Industry Association (HKECIA), the survey measured participants,
visitor numbers and key figures from major trade fair events
held in Hong Kong in 2002. What it showed was a continued buoyancy
of trade fair activity across the year, reflected in a total
of over HK$1.45 billion in revenue which represented a healthy
8% rise over 2001. Exhibitors from almost every sector and geographical
region increased their outlay on Hong Kong trade fairs in the
period, a development reflected in an expansion of display spaces
at trade fairs. Square meterage of exhibition space swelled
by 9.5%, allowing exhibitors to showcase their products and
services more effectively. The survey also highlighted the increasing
attraction of Hong Kong trade fairs for Mainland businesses,
as the number of Mainland exhibitors rose by 6.4% from 2001
to 2002 in a period when figures for other exhibitor groups
remained steady. Chairman of the HKECIA Mr Stanley Chu said
that Hong Kong trade fairs represented the best way for Mainland
businesses to gain international exposure for their products
and services. "The survey's figures on Mainland visitors are
a powerful reminder of the close relationship that exists between
Hong Kong and the PRC," he added, "and especially of the importance
of the Pearl River Delta region, China's manufacturing powerhouse."
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As part
of the HKSAR government's 'Relaunch HK' campaign, designed
to place Hong Kong firmly back in the spotlight as a major
tourist and business destination after the negative impact
of SARS, the exhibition industry has been embarking on a series
of initiatives to get its business right back on track. With
government funding, the industry has worked hard to make sure
exhibition organisers, exhibitors and visitors from around
the world are fully aware of Hong Kong's safety, its vitality,
and its special advantages as a place to do business. One
of the first in the series of recovery and publicity plans
was the holding of the First Asian Exhibition Forum at the
HKCEC on 28 August, described in our cover story in this issue.
A further initiative was the setting up of the "Dollar-for-Dollar"
programme, a scheme designed to help local exhibition organisers
deal with the added expense of increased advertising by subsidising
their promotional costs to attract international attendance
for the period up to 30 June 2004. Under this programme extra
advertising expenditures in publications for international
exhibitions will be matched by an equivalent amount from the
fund, up to a maximum of HK$200,000 per exhibition. A worldwide
advertising campaign will also be carried out by the HKECIA
with the funding to promote Hong Kong as an ideal trade fair
destination. Advertisements emphasising Hong Kong's unique
advantages as the trade fair capital of Asia will be widely
carried in trade journals around the world.
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